Privacy Policy
Last Updated: 2026
Website: perryandsons.co.uk
Perry and Sons ("we," "us," "our," or "Company") operates the perryandsons.co.uk website (the "Site"). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and process your personal data in accordance with UK and EU data protection legislation.
Information We Collect
We may collect the following types of information from you:
- Personal Information: Name, email address, phone number, and postal address when you voluntarily provide them through contact forms or newsletter sign-ups.
- Technical Data: IP address, browser type, operating system, referral source, pages visited, and time spent on the Site.
- Cookies: Information stored via cookies and similar tracking technologies to enhance your experience.
- Usage Data: Information about how you interact with our Site, including clicks, searches, and links followed.
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance monitoring to understand user behaviour and improve Site functionality.
- Affiliate tracking to monitor referrals and commissions from partner casinos.
- Personalising content and recommendations based on your interests.
- Responding to your enquiries and providing customer support.
- Compliance with legal obligations and fraud prevention.
- Marketing communications (only with your explicit consent).
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for basic Site functionality and security.
- Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Enable us to track referrals and commissions from casino partners.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect Site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our Site contains links to external websites, including casino operators and affiliate partners. We are not responsible for the privacy practices, content, or policies of third-party websites. We strongly recommend reviewing the privacy policies of any casino or partner site before providing your personal information. Your use of third-party websites is at your own risk and subject to their terms and conditions.
Your Rights
Under UK and EU data protection legislation (including the UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: Request that we limit how we use your data.
- Right to Data Portability: Request your data in a structured, portable format.
- Right to Object: Object to processing of your personal data for marketing or profiling purposes.
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law. Generally:
- Contact information from enquiries is retained for 2 years.
- Analytics data is retained for 26 months.
- Affiliate tracking data is retained for the duration of the affiliate relationship plus 3 years.
- Cookie data is retained according to individual cookie expiration dates.
You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:
Email: privacy@perryandsons.co.uk
Website: perryandsons.co.uk
We will respond to all data subject requests within 30 days of receipt, in accordance with applicable data protection legislation.